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James Hutchinson is a student at Brunel University and this article won him the Lord Lloyd of Kilgerran Undergraduate Prize 2000 for the best UG article in technology and law. His essay takes an informed look at the trend of cybersquatting - where a person registers a brand or celebrity name as a domain name either in order to attract more 'hits' or to make a profit by offering it for sale. 2001 (1) JILT